Local designers and brands are the backbone of Tokyo’s fashion industry, playing a pivotal role in shaping the city’s fashion identity and influencing global trends. These designers often draw inspiration from Japan’s rich cultural heritage, blending traditional elements with modern design sensibilities to create unique and innovative fashion.

One of the most influential figures in Tokyo’s fashion scene is Nigo, the founder of the streetwear brand A Bathing Ape (BAPE). Launched in 1993, BAPE quickly became a cult brand, known for its bold graphics, camouflage patterns, and limited-edition releases. Nigo’s approach to fashion, which combines elements of Japanese pop culture with Western streetwear, has had a profound impact on the global streetwear scene. BAPE’s success paved the way for other Japanese streetwear brands, such as UNDERCOVER and NEIGHBORHOOD, to gain international recognition and influence global fashion trends.

Chitose Abe, the designer behind sacai, is another key figure in Tokyo’s fashion industry. Abe, who previously worked under Rei Kawakubo at Comme des Garçons, is known for her innovative approach to fashion, often deconstructing and reassembling garments to create new silhouettes and forms. Sacai’s designs, characterized by their unexpected combinations of fabrics, textures, and styles, have earned the brand a loyal following both in Japan and abroad. Abe’s work reflects the avant-garde spirit of Tokyo fashion, where creativity and innovation are paramount.

Takahiro Miyashita, the designer of TAKAHIROMIYASHITA TheSoloist, is known for his melancholic and often introspective designs. Drawing inspiration from music, art, and personal experiences, Miyashita creates collections that are both deeply personal and universally resonant. His work has been praised for its emotional depth and attention to detail, making him one of the most respected designers in the contemporary fashion landscape.

In addition to individual designers, Tokyo’s fashion industry is supported by a robust ecosystem of local brands and retailers. Brands like Issey Miyake, Comme des Garçons, and Yohji Yamamoto continue to be major forces in the global fashion industry, while newer brands like Ambush and Maison Mihara Yasuhiro are making waves with their fresh perspectives and bold designs. These brands, along with Tokyo’s vibrant retail scene, contribute to the city’s status as a global fashion capital.